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CBMF Announces More Artists for 2017


Toronto, ON – Today, LOTTO MAX presents Cavendish Beach Music Festival announced country music superstars Little Big Town will join previously announced performers, three time GRAMMY Award-winning multi-platinum artists, Zac Brown Band, for the 2017 festival. GRAMMY Award-winners Brothers Osborne, Kane Brown, GRAMMY Award-nominee Brandy Clark, multi-platinum artist and CMA nominee for Best New Artist Kip Moore and Canaan Smith will join award-winning Canadian country favourites Chad Brownlee, High Valley and Madeline Merlo in taking the stage at Atlantic Canada’s largest outdoor music event from July 7 – July 9. Tickets are on sale now and can be purchased at www.cavendishbeachmusic.com.

This year, the Cavendish Beach Music Festival is also pleased to welcome back LOTTO MAX as the presenting festival partner.

“We are Atlantic Canada’s provider of regulated gambling products for Atlantic Canadians, but more than anything, we’re proud to be an Atlantic Canadian company,” said Brent Scrimshaw, President and CEO of Atlantic Lottery. “Returning our profits to the four provinces is one way we help to make Atlantic Canada a better place, but it’s certainly not the only way. Supporting our communities is core to our mission and sponsoring Atlantic Canadian events of all sizes is important to us.”

Building off of previous years’ star-studded talent roster including acts such as Blake Shelton, Kenny Chesney, Taylor Swift and Keith Urban, 2017’s lineup includes some of the hottest names in country music. Festival attendees can catch GRAMMY Award-winning artists, and reigning Country Music Association (CMA) Vocal Group of the Year, Little Big Town performing their chart topping hits on July 7th.

Additional artists to be announced in the weeks leading up to the festival. For more information on artists and tickets to LOTTO MAX presents Cavendish Beach Music Festival and for all of your Cavendish Beach Music Festival needs, please visit: www.cavendishbeachmusic.com.


For festival media inquiries please contact:
Laura Steen
Public Relations and Promotions Manager
Strut Entertainment


Samantha Pickard
Strut Entertainment

For festival information:
Kim Doyle
LOTTO Max presents Cavendish Beach Music Festival

About LOTTO MAX presents Cavendish Beach Music Festival:

Nominated for the 2016 Canadian Country Music Association and East Coast Music
Association Festival / Event of the Year, the LOTTO MAX presents Cavendish Beach Music Festival is the largest multi-day outdoor music festival in Atlantic Canada now making its mark on the national stage. Named on several international top destination festival lists, the festival has become a summer tradition for more than 60,000 country music fans. Nestled in the coastal resort community of Cavendish, Prince Edward Island, the festival is surrounded by picturesque beaches with the warmest waters north of the Carolinas, camping, seaside dining and numerous attractions and adventures. Every July, Cavendish is turned into the hottest, most star-studded spot in the region! Past performers have included Keith Urban, Kenny Chesney, Taylor Swift, Blake Shelton, Eric Church, Dixie Chicks, Brad Paisley, Tim McGraw, Alabama and the legendary Reba. www.cavendishbeachmusic.com.

Strut Entertainment
545 King Street West
Toronto, ON M5V 1M1